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In 1966, two hiking enthusiasts founded
a small mountaineering retail store in the heart of San
Francisco's North Beach. The Company soon became known
as The North Face, a retailer of high-performance
climbing and backpacking equipment. (The name was
selected because in the Northern Hemisphere, the north
face of a mountain is generally the coldest, iciest and
most formidable to climb.) In 1968, The North Face began
designing and manufacturing its own brand of
high-performance mountaineering apparel and equipment,
and in the early 1980s, extreme skiwear was added to the
product offering. By the end of the decade, The North
Face became the only supplier in the United States to
offer a comprehensive collection of high-performance
outerwear, skiwear, sleeping bags, packs and tents.
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