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In post-war Japan, what was there to do
for a young man with a keen sense of business and an
open eye for the misfortune surrounding him? He could
offer his services to one of many small companies, or he
could reluctantly try his luck on the black market, or
he could come up with a product that would have some
value for the youth in his country. Kihachiro Onitsuka
did it all. Since then, ASICS has introduced a long line
of revolutionary and effective technological features in
sports shoes. ASICS® GEL® Cushioning System, SpEVA and
the recently developed I.G.S.TM (Impact Guidance System)
are some examples. Consequently, many international top
athletes have won races, matches, medals and titles with
the ongoing support of ASICS. And according to ASICS
founder, Mr. Kihachiro Onitsuka, there is a lot more to
come, as he said in 1999... 'This first half century was
only the beginning.'
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