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Lotto Sport Italia was established in
1973 by the Caberlotto family in Montebelluna, northern
Italy, the world centre of footwear manufacturing.
During its first decade, corporate strategy concentrated
on making tennis footwear and clothing, and early on
sponsored big names from the professional tennis circuit
(Martina Navratilova, Boris Becker, Thomas Muster,
Andrea Gaudenzi) - a strategy that brought the early
victories at Wimbledon, the US Open and Roland Garros.
In the 80s Lotto moved on to broaden its business base
by competing among the then small group of manufacturers
of football boots and clothing. The first models of
studded boots were thus created and the first
sponsorship agreements signed with important players
(including Dino Zoff, Ruud Gullit, Zvonimir Boban,
Clarence Seedorf, Cafu, Andriy Shevchenko) and clubs
(such as Milan, the Netherlands national squad, Napoli,
Juventus, ChievoVerona, and Real Zaragoza).
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